Prioritization: Knowing Yelp's business model, I would like to use the criteria of impact to user to pick the metrics. % of repeat end users every week, monthĦ. Businesses visited as known from user locations # of calls made, directions to locations to show actual action taken after reading reviews. # of reviews interacted with like likes, comments Businesses: Businesses sometimes respond to both good and bad reviews on Yelp.Review posting: Writers open a business's page and post a review/ photos etc.Discover: End user does has some criteria in mind like "open now" or price or location and tries to discover new restaurans.Search: End user opens the app, searches for a business and reads reviews.Businesses & Services: Like restaurant owners.Review writers: Content creators who post reviews.
For now, let's just prioritize end users and review writers.
Goal: Increase engagement and retention.C: For the goal, is it ok to focus on engagement and retention since it is a mature product? I: Yes.Ok, for the structure of my answer, I would like the think about the users, their journey and then come up with a few metrics.C: Since it is a product that has been around for over 10+ years and is well known, It is definitely a mature product.C: Just to clarify, Yelp is "Reviews" app where users can get see how others have rated a restaurant or any service.
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